OK, so you have read the marketing books about how to get traffic to your site and you’ve used some or all of what you’ve learnt. But what happens when they visit your site. Maybe they go on your mailing list, if you have one, maybe they buy or maybe they do nothing at all and never return.
好的，所以你已经阅读了有关如何获得网站流量的营销书籍，并且你已经使用了所学的部分或全部内容。 但是当他们访问您的网站时会发生什么。 也许他们会在你的邮件列表上，如果你有一个，也许他们买，或者他们可能什么都不做，永远不会回来。
Industry statistics indicate the average web site converts a maximum of 1% of visitors to customers. That’s not many when you consider how much work you have to do to get them to your site.
What are the tricks to increase your visitor to customer buying ratio without spending megabucks on sophisticated CRM (customer relationship management) solutions
The e-commerce industry is awash with new services and hype about eCRM and vCRM. IDC Worldwide estimated that by 2003, US$90 billion would be spent on CRM initiatives for the very purpose of increasing visitor to customer ratio’s.
This report is about helping you to understand and implement the secrets of converting visitors to customers without spending megabucks. It makes you aware of the simple steps you can take to make your web business profitable. Here is a small sample of some of the tricks you will learn:
How to use free research techniques to create customer focus
How to choose the features for your web site that make it customer focused
How to constantly mould your web site to have a better customer focus
How to build profiled email addresses from your web site
What are the typical hot buttons for Internet customers
How to build credibility into your site to get visitors in a buying mood
The customer friendly design elements ignored by most web sites
电子商务行业充斥着关于eCRM和vCRM的新服务和炒作。 IDC Worldwide估计，到2003年，将花费900亿美元用于CRM计划，以提高访客与客户的比例。
本报告旨在帮助您理解和实施将访客转换为客户而不花费巨额资金的秘密。 它让您了解可以使您的Web业务盈利的简单步骤。 以下是您将学习的一些技巧的小样本：