Workshop-in-a Book 工作坊一本书

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Discover how the Workshop-in-a Book® series of five essential business tools can help you work on your business
了解Workshop-in-aBook®系列的五个基本业务工具如何帮助您开展业务
“Continuous Business Improvement Planning” handbook
“持续业务改进计划”手册

This 20-page handbook uses a Workshop-in-a Book® methodology that analyses the whole business by going through the planning process only once. It helps you to identify critical elements in the business for continuous improvement. For this to happen, the planning process must involve some soul searching and unbiased objective thinking, and on accurate information.
这本20页的手册使用Workshop-in-aBook®方法,通过仅进行一次规划过程来分析整个业务。 它可以帮助您识别业务中的关键要素,以便持续改进。 为此,规划过程必须涉及一些灵魂搜索和无偏见的客观思考,以及准确的信息。

A business is like a motor vehicle with many essential working parts. For it to function to peak performance, each part must work well. As you fine-tune or make minor adjustments or improvements, over time your vehicle is perfect, problem-free. The destination (objective) is not a concern, getting there trouble-free is.
企业就像一辆拥有许多基本工作部件的汽车。 为了使其达到最佳性能,每个部件都必须正常工作。 当您微调或进行微调或改进时,随着时间的推移,您的车辆是完美的,没有问题。 目的地(目标)不是一个问题,没有麻烦。

“Sales and Marketing Excellence Planning” handbook
“销售和营销卓越计划”手册

This 19-page handbook also uses a Workshop-in-a Book® methodology that specifically analyses the sales and marketing aspects of the business. You also go through the planning process only once.
这本19页的手册还使用了Workshop-in-aBook®方法,专门分析业务的销售和营销方面。 您也只需要完成一次规划过程。

The planning process will produce very valuable information about your selling and marketing imperatives that you probably never had before. Acting on such information will take your business to successive new heights …. continuous improvement.
规划过程将产生有关您以前可能从未有过的销售和营销要求的非常有价值的信息。 根据这些信息,您的业务将再创新高…… 连续的提高。

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“New Business Success Planning” handbook
“新业务成功策划”手册

This very useful 25-page handbook has a 3-in-1 capability to help you set up, manage and then grow your new business. Be it a sole trader, home-based business or a small manufacturer, the process will produce answers to help you make the right choice.
这本非常实用的25页手册具有3合1功能,可帮助您设置,管理并发展新业务。 无论是独立贸易商,家庭企业还是小型制造商,该流程都会产生答案,帮助您做出正确的选择。

Starting a new business absolutely requires good research and thorough planning to avoid costly mistakes upfront and later on. The planning process should involve all essential areas of the new business, just like for an existing and successful business. It will invariably produce a lot of valuable information, for setting it up, operating it and seeing it grow.
开展新业务绝对需要良好的研究和全面的规划,以避免在前期和后期出现代价高昂的错误。 规划过程应涉及新业务的所有重要领域,就像现有和成功的业务一样。 它总会产生大量有价值的信息,用于设置,操作和看到它的增长。

Continuous improvement can then be achieved once the business has reached existing business status.
一旦业务达到现有业务状态,就可以实现持续改进。

“How To Conduct Marketing Research” book
“如何进行营销研究”一书

This 45-page book is another tool to help achieve continuous improvement. Every business needs to find answers to problems or just useful information in order to grow and thrive. In order to do this, research by any means or form is essential.
这本45页的书是帮助实现持续改进的另一个工具。 每个企业都需要找到问题的答案或只是有用的信息才能发展壮大。 为此,必须以任何方式或形式进行研究。

The 7-step process takes you through from defining and clarifying the problem, determining the research design to collecting data and analyzing them to form conclusions. When you act on the research findings, you are in fact achieving improvement in the business.
这个7个步骤将引导您完成定义和澄清问题,确定研究设计以收集数据并分析数据以形成结论。 当您根据研究结果采取行动时,事实上您实现了业务的改善。

“How To Introduce New Products” book
“如何推出新产品”一书

 

This 30-page book uses a disciplined 3-phase process that maximises the chance of success of new product or service introductions. Many failures occur through using a shotgun approach. The process asks many questions in order to validate a proposal, evaluate it and then implement its introduction to the marketplace.
这本30页的书使用了严格的三阶段流程,最大限度地提高了新产品或服务推出的成功率。 通过使用霰弹枪方法会发生许多故障。 该流程会询问许多问题,以便验证提案,对其进行评估,然后实施其对市场的介绍。

New products or services are the lifeblood of any business and should be handled with great care to avoid costly mistakes. Each successful introduction is an improvement for the business, in the form of sales, profit, market share, exposure, reputation, and so on.
新产品或服务是任何企业的生命线,应小心处理,以避免代价高昂的错误。 每次成功的介绍都是对业务的改进,包括销售,利润,市场份额,曝光率,声誉等。

If you are operating an existing business or thinking of starting a new one, find out how the Workshop-in-a-Book® series of handbooks can help. Click a link of your choice below …..
如果您正在经营现有业务或想要开始新业务,请了解Workshop-in-a-Book®系列手册如何提供帮助。 点击下面您选择的链接……

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